The environmental policy shows best throught the projects undertaken at Icelandic New Energy. Health, Safety and Environment is closly interconnected in all our work. OUr corporate social responsibility shows in the recycling of paper and seperation of waste, as well as car pooling and using bicyles and buses as much as we can.

Hydrogen can be a renewable energy carrier when it is made from water. When using renewable energy, efficient energy conversion technology and strict household rules to keep down waste, the hydrogen energy chain can be one of the best options for a sustainable energy system. When hydrogen is used in a fuel cell the only outcomes water vapour and the energy is converted to electricity.

Care must always be taken to avoid shifting any environmental burdens from for example the drive phase to the production of the equipment. The advancements within the efficiency and material savings in the fuel cell technology have been fantastic during the last decades. According to the outcomes of the Life Cycle Impact Assessment (report no 16 in the ECTOS reports) the environmental burden of using hydrogen and producing fuel cells is much less than from our conventional internal combustion gasoline or diesel vehicles.

It may take 10 - 15% of the renewable energy sources  that are still available in Iceland according to the Icelandic Energy Authority, to run the transportation system and fishing fleet on hydrogen fuel. It may also become feasible to use plug in battery vehicles in a mix with hydrogen that would drive long distance vehicles. If aluminium smelters were to be closed down at any time in the future the electricity from the relevant power stations might be used for hydrogen production if  demand rises and becomes competitive with other options for using the power. This is quantity of power as the Karahnukavirkjun gives. Icelandic New Energy is still testing all options to run a smooth system based on local power sources but efficiency can only be established from a correlated system's approach. Mass produced vehicles are expected to arrive on the public market around 2012 accodring to car manufacturers.

On top of that, the staff at INE strives to: reuse paper - use personal coffee mugs -use bicycles to commute in town and buses to work - reuse document folders - keep living plants in the office -use only bio detergents -turn in paper, card boards and plastic bottles for recycling. On top of that the company supports the staff to eat healthy food and enjoy exercise and have good laughs in the office as well as common weekends two times a year.